Meta Authorized Sales Partner Admixer Advertising helped this real estate company connect with qualified prospects using Meta Advantage+ and automated algorithms—resulting in a 51% increase in leads.
RAMS Qazaqstan is a leading real estate developer in Kazakhstan that specializes in the construction of residential complex properties for comfort, business and premium segments. The company strives for quality, adhering to advanced construction and service standards. RAMS Qazaqstan creates homes that combine elegant design, functionality and comfort.
To reach the maximum number of qualified leads at a low cost, RAMS partnered with Admixer Advertising on a lead generation campaign. The campaign featured a variety of ad formats, including video and static image ads with different messages. The ads highlighted the emotional benefits for future property owners using actual trends in the video creative. Other creative options showed the financial conditions and other material benefits in traditional ways for real estate advertising.
Admixer Advertising provided the performance audit of RAMS’ ad account and recommended using and testing Advantage+ for campaign optimization. RAMS used their in-house team to run the ad campaigns. RAMS used Advantage+ to reach relevant audiences and maximize their number of leads. New audiences were selected based on their interests. Remarketing audiences were excluded from the acquisition campaigns, which helped RAMS to eliminate campaign overlap. RAMS also showed ads featuring separate messaging to audiences of customers from their CRM database. The ads appeared in Facebook and Instagram Feed, Facebook and Instagram Stories, and Instagram Reels.
Vilen BiyevInternet Marketer, RAMS
To measure the success of the campaign, RAMS measured the number of meetings they earned with potential customers and property sales. Their measurement approach used data from Meta Ads Manager as well as RAM’s in-house contact center and CRM system. The campaign—running from March 1 to April 30, 2023—was successful in earning more leads, at a low cost per lead and converting leads into meetings and sales. Results were measured using RAMS’ CRM system and the Microsoft Power BI platform for business analytics.